Google SEO
Today, the topic called Google SEO is spread across many fields and diverse marketing channels. The word 'Google' obviously refers to the biggest Search Engine in the world. SEO is the abbreviation of Search Engine Optimization, which means all the actions that need to be done to promote your website on the Google Search Engine.
How do we know what are the right actions needed to be taken to promote a website?
The goal of SEO is to expose your website to as many potential customers as possible and get them to contact you. To achieve this goal, there are several ways that meet the term 'website marketing', here are some of them:
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Sponsored campaign on Facebook
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Campaign sponsored by Google
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Promotional video on YouTube
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Signature at the bottom of the email
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Link to the website on the business card
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and more
The importance of SEO
The main goal of Google SEO is that our website will come up in the top results of the search engine while searching the relevant phrases (or 'keywords'). It won't do any good if you sell cars and your website doesn't appear at the top of the search results as potential customers search for phrases like 'cars for sale', 'new car to buy' and so on, right?
This is the job of the person who does SEO - he makes sure that your website appears at the top of the search results when potential customers search for the most relevant phrases in your field.
The strength of expressions changes over the years. Sometimes a new trend will lead customers to search for different phrases than the ones you've been promoting for years. Also, competitors (both old and new) can 'attack' with their own SEO and try to 'overtake' you in the search results. For this reason SEO is something that is done all the time. This is not a 'one-time' job but a long-term investment aimed at bringing your website to the top of the search results not only in one phrase but in all phrases relevant to your field.
Promoting large websites
Website promotion work sometimes needs to be done on hundreds or even thousands of pages on one website. It is very easy to 'lose your hands and feet' in such a situation because you often have to find which pages are 'problematic', which images do not load well, which product lacks a sufficient description for Google, which page lacks a correct title, and more. To this end, we work with advanced systems that synchronize directly with your website and with Google, cross-check information and allow with the click of a button to find the 'problematic' place on the website, without a human eye having to navigate through the thousands of pages of the website and look for where a website promotion problem is hiding.
These systems allow us to discover many interesting things about your website and also about your business. SEO is made much easier with a system that allows you to find out what phrases your competitors are using for SEO of their site or find out where you stand in terms of SEO exposure compared to the competition.
